About the project

Keyz Studio proudly partnered with Coca-Cola to create the “Alternate: Original or No Sugar” campaign, aimed at catering to health-conscious customers and individuals managing dietary concerns like diabetes. The objective was to highlight Coca-Cola’s dual offering: the classic original taste and the healthier, no-sugar alternative.

The bold, visually striking campaign leverages minimalistic design and powerful imagery, showcasing both versions of Coca-Cola in a dynamic, eye-catching split. By encouraging consumers to “alternate” between the original and no-sugar options, the campaign creates a seamless connection between enjoyment and healthy choices, reinforcing Coca-Cola’s commitment to satisfying diverse customer needs.

This project allowed Keyz Studio to fuse creativity with Coca-Cola’s global brand identity, delivering impactful messaging across digital platforms, connecting with a wide audience, and boosting brand engagement.